This page describes our visual identity guidelines. Following the guidelines for Rx promotional material is essential for maintaining a consistent and professional public identity for Rx.
Download promotional materials here.
PERMISSIONS AND APPROVALS
Authorized Retail Dealers are allowed to use Rx logos to promote Rx products on their websites and online shops.
To use Rx logos on promotional material for advertisements on flyers, posters, events, products, pictures, or in videos, please contact us for permission. All promotion material with the Rx logo needs to be approved by Rx before it goes out.
LOGOS
For our communities and stakeholders, the Rx logos are the most visible representation of the organization, our people and our brand. It is a valuable corporate asset that must be used consistently in the proper, approved forms.
VARIATIONS
There are three Rx logos available: Rx Bearings ( left-aligned), Rx Caduceus (symbol), and Rx MGP®.
LOGO COLOUR VARIATIONS
The preferred colour variant for our logo is a two-colour version: Red (Pantone 185 C). When colour or printing prohibits this, it may be used in all black or all white. The logo can appear on colour, illustration, or photographic backgrounds, as long as the legibility and integrity of the logo are not diminished.
LOGO CLEAR SPACE
To increase its visual impact, the logo must always be surrounded by a protective clear space. The X square establishes the minimum allowable clear space. This allows the logo to accentuate its design attributes and isolates it from competing graphic elements.
INCORRECT USE OF THE LOGOS
Do not alter our logo in any way. Never attempt to create the logo yourself. To ensure correct, consistent reproduction, always use the approved electronic artwork.
TAG LINE
Our tag lines are an expression of our brand promise and it appears on all of our corporate collateral documents. Its use in our communications products is encouraged.
“Medical Grade Precision”